Stop losing to competitors with inferior products.
When buyers can’t tell the difference between you and the competition marketing struggles to capture attention, sales struggles to get prospects into demos, and deals struggle to close.
That’s what I fix. With positioning and messaging that explains clearly why you are the best choice.
| “Every time we work together our conversions go up. So if you’re looking for copy that moves the needle, hire Eden. That’s why we do.” Wes Bush, Founder & CEO @ProductLed Institute |
| “Eden and I worked closely together to crack the right way to explain what we do and what we bring to the table. We then pressure-tested our new story with industry experts and our sales team and the feedback we received was absolutely positive. I am thrilled that we found such a clear way to express our unique value.” Maya Rotenburg, CMO @Mend.io |
Hi I’m Eden 👋 and I help B2B SaaS and tech companies stop losing to competitors with strongly differentiated positioning and messaging — validated by real buyers.
Because with positioning and messaging that sets you apart from the competition:
✅ Your marketing spend brings in more highly-qualified leads for less (because you’re attracting the right buyers with the right messaging).
✅ Sales cycles compress (because buyers come to demos pre-sold on your value).
✅ You convert more pipeline (because buyers already know why your product is better than competitors).
And on top of all that, your investments in AI will finally start paying off. Because you’ll finally be scaling positioning and messaging that actually converts.
| “Eden helped us with our positioning and the copy for our new website at Testimonial Hero. From taking the time to understand our product/service, to analyzing our competitors, and understanding our POV she was always providing interesting insights to us. We’ve already started seeing positive results, specifically, an increase in our conversion rate. I highly recommend working with Eden if you need help with positioning, messaging, or copywriting.” Dustin Tysick, VP of Sales & Marketing @Testimonial Hero |
| “Eden has collaborated with us on multiple launches over the years. And with good reason: she knows how to weave compelling sales messages into a strong narrative that captures attention and encourages people to convert. In fact, it’s almost guaranteed to convert at industry standards or higher from the minute you publish.” Eric Schechter, CMO @GiddyUp |
How you can win more pipeline in 2026
🗺️ Recon: Map The Gaps
That Are Costing You Pipeline
See where the gaps are in your positioning and messaging vs. your competitors and get a prioritized roadmap of what to fix in just 72 hours.
I’ll perform a deep audit of your positioning and messaging vs. that of your top competitors, plus conduct deep research on your buyers to highlight where the gaps are, and give you a roadmap of what you need to fix and in what order.
♟️ The Game Plan: Build Strongly Differentiated Positioning
And Messaging
Build strongly differentiated positioning and messaging that captures buyers’ attention and gets you into more consideration sets in a 1 month sprint.
Through deep customer research, win-loss interviews, internal workshops, and extensive competitive and market research, we’ll work together, and with your leadership team, to build your new positioning and messaging and validate it with real buyers, so you can roll it out to your customer touchpoints, with confidence.
🚩Capture: Roll Out Your Updated
Positioning And Messaging
Get support from a professional conversion copywriter to apply your validated positioning and messaging to your website, sales decks, and other critical customer touchpoints.
Capture buyers’ attention, generate more demo bookings, and hold more successful sales meetings by turning your validated positioning and messaging into high-converting copy, and applying it at critical customer touchpoints such as your website, sales decks, one-pagers, landing pages, and ad campaigns.
🏰 Hold: Maintain Your
Competitive Advantage
Get customer, buyer, and competitor intel, delivered quarterly or monthly, to help you stay ahead of shifts in the market and maintain your competitive advantage.
Stay 2 steps (if not more) ahead of competitors through regular customer interviews, win-loss analyses, and competitor analyses that identify potential issues ahead of time. So you can proactively adjust your messaging, campaigns, and more to protect your pipeline moving forward.
| “Eden’s process gave us incredible clarity into who we are, what we do (beyond serving our clients), and ultimately why our clients choose us and then adapted these findings into meaningful and compelling website copy. Great to work with!” Shamir Duverseau, Managing Director @Smart Panda Labs |
| “Her work is not a fluke or a streak of luck, but is the result of a very experienced and well-thought-out process she manages.” Zoe Haimovich, Former VP of Content Experience @HiBob |
Q: “OK, but can you *prove*
what you do works?”
A: You betcha.
I’ve been working side-by-virtual-side with B2B SaaS and tech companies on Positioning, Messaging, and Copywriting for 10 years (and counting). And the work I do delivers results:
→ Positioning + Messaging + Copywriting for a tech product that helped drive $1M in sales in one month of a $250 product (total $3M+ in the first 6 months post-launch).
→ Positioning + Messaging + Copywriting that helped drive 500+ applications for the beta launch of a 40-cohort, $2K course (for tech founders).
→ Positioning + Messaging + Copywriting that cemented a B2B’s positioning and lifted conversions across their website by 46%.
→ Positioning + Messaging + Copywriting for a B2B SaaS that 2X visitors’ time on the home page and 2X scroll depth – and was the control for 2+ years until they were acquired.
| “We needed someone to create a messaging framework that at once preserved the brand’s ‘organising idea’ and put it to work for a large organisation with multiple teams, industry domains, and a diverse audience. Eden delivered, and she is brilliant. What Eden brought to the process was much more: a rare confection of insight, intuition, and industry smarts. Eden is great to work with – both as a collaborator and with clients. Her disarmingly easy manner makes her a killer research interviewer and the insights she garners are razor sharp and on-point.” Guy Gordon, Brand & Comms Strategist and Head of Comms @T3 Defense Inc |
| “As a performance marketer, my only weapon against spiking advertising costs is a good story. And that’s exactly what I got when I hired Eden: a brilliant storyteller. She used everything in the book to convert our cold traffic into cold hard cash. From the ‘kickoff call’ to the final delivery: working with her was frictionless. And the media buying team really appreciated her A/B split test suggestions. She’s raising the bar for our industry.” Jesse De Pril, Senior Media Buyer @LogicMedia BV |
CAPTURE THE FLAG 